Overview

To ensure transparency and professionalism in its transactions with the end-users, Alpha G:Corp recently introduced the concept of Value Added Business Associates (VABA) for its projects. VABA is an association of business associates that embodies the company's philosophy and acts as its ambassador in public. The programme has been designed with the aim of creating awareness about the Alpha G:Corp's track record, business culture and overall objectives among the target audience.

The programme was initiated from Alpha International City, Karnal. As per the programme, VABA are selected from amongst the established and professional realtors operating in vicinity of Alpha G:Corp's project locations. Special norms have been drawn up for the identification and selection of brokers for VABA. The selected brokers receive extensive training that aligns them with Alpha G:Corp's value systems and overall objectives. The trained brokers are then allotted the status of VABA (Value Added Business Associates). Besides this, skill and perception enhancing kits have been designed to enhance the 'win-win' factor of this programme.

A member of VABA is an integral part of the growing Alpha G:Corp family and is entitled to several advantages and benefits. One of the key benefits is an incentive plan for VABA that uses customer satisfaction as a measure for performance of the associate.

Through VABA, Alpha G:Corp aims to facilitate the process of building and strengthening the bridge between its delivery system and the aspirations of current and prospective buyers and inhabitants of Alpha projects. The company believes that its business associates are the spokespersons of the company's values, not only for the buyers but also for the public at large.

Benefits for a VABA Member

• Brokers are trained as per Alpha G: Corp's value system and overall objectives, and are subsequently allotted the status of VABA.
• Kits to enhance the skill and perception of VABA members have been specially designed.
• VABA facilitate the process of building and strengthening the bridge between Alpha G: Corp's delivery system and the aspirations of buyers and inhabitants of Alpha projects.
• VABA are a part of Alpha G: Corp's advertising and marketing efforts for the brand property, executed by way of publications, hoardings, pamphlets, conferences and exhibitions.
• VABA are entitled for all the special sale schemes and incentives, besides basic brokerage commission.