The sprawling and well-equipped food court is also getting ready to open shortly and will have a blend of international, Indian regional and of course, authentic Amritsari cuisine. The family entertainment centre will bring in a world class experience of indoor games and varietal entertainment to Amritsar. Last but not the least, the Amritsari Bazaar will ensure that the regional splendor of shopping is retained in an all new luxurious environment.

We, at Alpha G:Corp along with all our retailers and operators are eagerly looking forward to opening the doors of Punjab’s new shopping and lifestyle destination at AlphaOne, Amritsar very soon.
 

We believe that our business associates are ambassadors and spokespersons of our company’s values not only with buyers but also with the public at large. Along with the VABA program, we also orient our workforce to greater sensitivity towards addressing inequities in the basic needs of communities near our projects. Our continued growth depends on factors such as recognition and remuneration of talented co-workers and associates in a work culture that promotes teamwork and innovation.

Research points to a growing awareness within the real estate sector that the business is essentially people-driven and dependent on fair business practices and common goals. The academic and practitioner literatures emphasize the need for innovation to address the ever-challenging task of delivering projects beyond expectations consistently. Companies need people to turn new ideas into products as well as transform technology into usable, everyday tools. The complexity of customer needs, coupled with the speed that accompanies the emergence of new customer needs call for customized, transparent and prompt responses that are primarily people driven.

Brokers are identified as per special norms drawn up in this regard and some are subsequently selected for this program. They are trained as per our value systems and overall objectives and subsequently allotted the status of VABA. Kits to enhance their skills and perception are designed to optimally enhance the ‘win-win’ factor of this program. Crucially, VABA facilitates and enhances the process of building and strengthening the bridge between our delivery system and the aspirations of current and prospective buyers, inhabitants and investors.

For more information on the VABA program, you may write to us at info@alphagcorp.com or get in touch with us at :
Alpha G:Corp Development Private Limited
Wing A, Golf View Corporate Tower
Sector-42, Near DLF Golf Course
DLF - Phase-5
Gurgaon - 122002
Phone: +91-124-4831111
Fax: +91-124-4831100

The customer lies at the core of our business. We strive to evoke customer delight by exceeding customer expectations at every stage of the project. For obvious reasons, in the real estate market, the strongest marketing tool is to have satisfied customers and their word of mouth appreciation. Customers recognize values such as honesty, transparency, delivery and quality standards. That is why each of our customers is our brand ambassador. Our growth and development route has enabled us to deliver not just on our commitments and promises but to go that extra mile in delighting our customers while partnering with them.

We have a proven track record of ensuring high levels of customer satisfaction through a dedicated Customer Relationship Management Team. Alpha G:Corp believes in building relationships that are long term; for this we implement our business strategy in a way that the company partners with the customers through the lifetime of the projects and beyond by offering services like maintenance and facility management to manage and service all our developments after hand-over to the buyers or tenants.

The objective of CRM at Alpha G:Corp is:

•To reaffirm the company’s value system which takes pride in being an organization that is market driven and customer centric
•To ensure 100% customer satisfaction and delight
•To ensure that all customer communication has been responded in timely and proactive manner
•We use E-mode to update clients who live away from the area of their investment about the development or construction undertaken at the site of their investment.
•We assist NRI clients in procuring information related to bank transfers, Power of Attorneys and handover procedure for possession by their local representatives. For instance, in our eco-friendly premium residential project GurgaonOne in Gurgaon, 30% of the investors were either Non-Resident Indians or people residing out of Delhi NCR region. To ensure that the timely information was provided to them, regular e-mails and written communications were sent to update them about the development undertaken or in answer to their queries and concern areas.

The measures undertaken to keep the clients updated on activities undertaken at various project sites are:
•Quarterly newsletters to all clients. An e-newsletter is also uploaded on the website for clients’ easy reference.
•Regular development updates depicting the development undertaken at the site.
•Sending e-mail communications for faster reach of updates to clients.
•Dedicated CRM team at all sites to address any and every query of clients.
•Monthly development updates with visuals from all sites under development are uploaded on monthly basis on the website.
•Organizing periodical site visits in groups or individually to view the development work at sites.

We have now more informal channels of communication with our customers and constituents by way of this interactive blog. We hope that our clients and the public at large would benefit from this. Our endeavor is to be proactive to take the clients and stake holders with us on the journey of an ever-growing relationship which will yield us 100% satisfied customers. Alpha G:Corp is committed to achieve this through constant effort, perseverance and open and clear communication.

Here are some of the key findings of the research:

 The current scenario:

• The chief wage earner of the household, which in most cases is the man of the house, is the key decision maker when it comes to shopping.

• Although most respondents confessed that they like to dress fashionably, the awareness about brands is fairly limited, given the kind of brands they have been exposed to till now. Surprisingly, the respondents believe that all brands are available in Amritsar.

• A split has been observed in peoples’ attitude towards brands & the role they play in life. Branded apparels thus get restricted as a choice only for special occasions.

• Shopping with family is the second most preferred leisure time outdoor activity after eating out, for the people of Amritsar.

• A desire to shop for all items in one go has been observed. This desire is primarily driven by the intent to save on time and travel costs. Therefore, most people prefer to shop for groceries, toiletries and maintenance products in one go.

• The regular Amritsar shopper still does not understand the mall concept completely, given their limited exposure. However, need for a good mall that offers more brands, more styles and more options has been voiced by most respondents.

Expectations & Aspirations:

• Accessibility and hygiene are the basic expectations that the people of Amritsar have while shopping.

• Further, good range and variety, assured quality and reasonable prices have been mentioned as desirable, for a good shopping experience. However, the shopping experience becomes delightful only if the destination offers options for eating out, fun for kids and entertainment for the whole family.

• When it comes to a shopping mall, consumers expect the mall to be an imposing structure with great ambience, located in an open area, a little away from the city.

• Additionally, they feel the mall should have food courts, games and other entertainment options.

• Along with top national and international brands, the mall should house local Amritsari specialties as well.

• Last but not the least, the mall should run offers and discounts and have reasonably priced products.

If one were to closely study these findings and map the expectations to the key features and highlights promised by AlphaOne Amritsar, one would realise that it fits the retail aspirations of the people of Amritsar very well. Therefore, the above findings reinforce our belief that AlphaOne Amritsar will emerge as the one point destination for retail, entertainment and hospitality that will revolutionize the way the people of Amritsar shop, eat and entertain themselves.

 Event Profile

• We invited our Anchor and Vanilla Brand Partners/Associates to strategize and brainstorm with an open exchange of ideas, dialogue and feedback to collectively drive optimum footfalls into AlphaOne Amritsar, which is already 73% leased out. The mixed use development, AlphaOne is slated to open on October 01, 2009.

• The key people interacting at our first Brand Partners’ Meet were Mr. S K Sayal, Director & CEO, Alpha G:Corp; Mr. B S Nagesh, Managing Director, Shoppers Stop, Mr. Prodipta Sen, VP, Marketing & Corporate Affairs, Alpha G:Corp; Mr. Mukul Kumar, Chief Technical Officer; Mr. Ashish Sarin, Chief Financial Officer; Mr. Jaideep Wahi, Retail Director, Cushman & Wakefield; Mr. Pradeep Kumbhert, VP, Reliance Retail; Mr. Deepak Taluja, VP, Fun Republic; Mr. Umesh Kapoor, Head, Business Development, Nirulas;  Mr. Manish Gaur, Head, Business Development, Shoppers Stop; Mr. Samanth Jerath of Jerath Associates; Mr. Naresh Gupta of Publicis Communications and the attending Amritsar, Delhi and Chandigarh Media, among a guest profile of 350, which also consisted of the very best of current and prospective vanilla brand retailers across the spectrum. The presentation by guest speakers was followed by a brief Q&A session. The guests were provided with feedback forms to assess their genuine feedback and suggestions to optimize the footfalls in the mall.

• Mr. S K Sayal stated at the meet, “In order to make it a win-win experience for every shopper and retailer, we set up innovative systems and procedures based upon sustained research from the time this mega project was finalized. This spirit and its results are evident at this 1st Brand Partners’ Meet. We look forward to great success in this venture for each person present here.”

• Mr. B S Nagesh responded articulately during his address as a guest speaker, “AlphaOne, Amritsar is the first mall I have seen in my entire experience that is fully ready for operation almost 2 months before the grand launch. In my long relationship with Mr. Sayal and Mr. Sen, I have frequently admired Alpha G:Corp’s professional and result-oriented manner of doing business.”

• The interactive discussion continued during high tea later after which our top company officials accompanied retailers and guests for a detailed visit of the mixed use development.

• We are also the first developer in India to attempt this manner of interactive collaboration with our retailers and brand partners. AlphaOne, Amritsar has the best International, National and Regional mix of brands and many among them attended the 1st Brand Partners’ Meet on August 01st, 2009. AlphaOne, Amritsar. This soon to be launched mega retail and entertainment City Centre project of 2 million sq. ft., under the signature brand name, ‘AlphaOne’ – Ithhe aao happy ho jao …Be here be happy! will establish a rational and sustainable business model where optimum customer delight will be the unconditional priority in all operations and promotions.

• As North India’s largest mixed use development comprising of high quality retail and entertainment, AlphaOne would make a discernible impact on the socio-economic fabric of Amritsar and surrounding areas. Mr. Prodipta Sen, thanked the media and retailers present, “We appreciate and value your pivotal role in increasing public awareness about fresh ideas, innovations and methods and hope that as facilitators that enhance the process of public perceptions you would after your visit recognize the value we propose to add by providing our shoppers with constant happy experiences while helping to raise the bar for sustainable Destination Point models in India.”

• Last week, Mr. Sen was awarded the prestigious ‘Pride of Industry Award’ in New Delhi for his team building efforts and ever seeking ways to benefit retailers and the customers’ experience in the hitherto disorganized sector of retail in India.

• As a result of AlphaOne’s architecture, planning, facilities, location and most of all the retail and entertainment mix, this landmark development received the honor of ‘Highly Commended Certification’ and ‘Seal of Distinction’ in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awards held in Singapore in May 2009. In connection with the same, Alpha G:Corp was also honored with “The Emerging Developer of the Year Award” at the inaugural Realty Plus Excellence Awards 2009 held in New Delhi.

• The Anchor brands are Shoppers Stop, HyperCITY and Fun Republic. The Vanilla Stores at AlphaOne: Tommy Hilfiger, Levi’s, Lee, United Colors of Benetton, Allen Solly, Provogue, Wrangler, Adidas, Nike, Reebok, Puma, Arrow, Lee Cooper, Planet Fashion, Spykar Jeans, Biba, Peter England, Mufti, Reid & Taylor, Kapsons, Café Coffee Day, Store – 99, F2O, No Code, 109'F, Shoe Box, Magnet Shoes, Metro Shoes, Titan, Timex, Provogue, V.I.P, Good Things, Lotus Bawa, Belmonte, Prime Watches, Hues, Catmoss, Joy and Peace, Spykar, Spykar Kids,  KingKow, Lakshita, M & B Footwear, Lilliput, Home & Apparel, Pepe, Flying Machine, Hidesign, Just Lucky, et al.

• The venue dressing for our first Brand Partners’ Meet was aesthetically individualistic of AlphaOne’s tagline: AlphaOne’ – Ithhe aao happy ho jao …Be here be happy! A promise that will bring in even more to cheer about in Amritsar.

We will be the first developer in India to attempt this manner of interactive collaboration with our retailers and brand partners at AlphaOne, Amritsar. AlphaOne has the best mix of International, National and Regional brands and many among them will attend the 1st Brand Partners’ Meet.

While the recent times have seen several crises in shopping centre projects across the country, we have enhanced our belief in focusing on the real requirements and desires of customers. AlphaOne, Amritsar is designed by leading international architects, ARCOP who are also architects of other ahead-of-times landmark developments. This, our biggest and most ambitious project to date will offer renowned national and international brands to the people of Amritsar and surrounding areas. We will of course, retain the unique and bold Amritsari spirit in the specially designed Amritsari Bazaar where local retailers will sell their wares on the top floor at AlphaOne.

With AlphaOne, we aim to set in motion the renaissance of retail operations in India. This soon to be launched mega retail and entertainment destination point of 2 million sq. ft., under the signature brand name, ‘AlphaOne’ – Ithhe aao happy ho jao …Be here be happy! Will establish a rational and practical business model where optimum customer delight is the unconditional priority in all business decisions, promotions and operations. This work culture we believe will prove to be the foundation of success of this development.

In order to make it a win-win experience for every shopper and retailer, we set up innovative systems and procedures based upon sustained research from the time this mega project was finalized. This spirit and its result will be evident at the 1st Brand Partners’ Meet, especially during the exchange of ideas, dialogue and feedback between the retailers and our team to collectively drive footfalls into AlphaOne.

AlphaOne would make a discernible impact on the socio-economic fabric of Amritsar and surrounding areas. We will provide our shoppers with constant happy experiences while raising the bar for sustainable Destination Point models in India. We see AlphaOne as not only a business opportunity but also as a great way of building and strengthening relationships.

You would perhaps be aware that as a result of AlphaOne’s architecture, planning, facilities, location and most of all the retail and entertainment mix, this landmark development received the honor of ‘Highly Commended Certification’ and ‘Seal of Distinction’ in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awards held in Singapore in May 2009.

This project meets the nascent but growing need in India of premium living in eco-balanced habitats. The outstanding feature of GurgaonOne is its location on the biggest green patch of Gurgaon off the national highway and on the periphery of the mandatory 1000 acre green area there. Due to the green area adjoining it and its location in the municipal area, the greenery and water table level of GurgaonOne is considerably higher (less than 30 metres).

Even so, our commitment to environmentally proficient projects led among other steps to the incorporation of extensive and sustainable water harvesting systems in the complex with a 300 KLD sewage treatment plant -- the first treatment plant of this size in Delhi NCR. The water treated in this plant is used for irrigation of the 2.03 acre open green area in the complex, as also for storage and recharging of groundwater after rain harvesting. The six wells function in reverse mode of bore-wells, allowing rainwater to seep back into the ground, thereby constantly bringing the water table up. The complex has 100% water backup, along with purification from the 1,80,000 litres water softening plant. Besides, the underground tank capacity is of 6,00,000 litres, within which 2,00,000 litres is treated water in sub-tanks; 2,00,000 litres of raw water and 2,00,000 litres for the fire fighting system alone.

The eco-systems at GurgaonOne were incorporated in the initial design specs of the complex by the architects, Arcop (Associate of Le Arcop) and due evaluations were made by them at every stage of construction to ensure 100% sustainability and efficiency of all systems. Pre-planning and implementation of extensive development of Green Belt, Rainwater Harvesting, Energy Conservation Systems, Segregation & Management of Waste -- Solid and Liquid, Vermiculture and Advanced Sewage Treatment Plant make GurgaonOne a well-defined and path-breaking benchmark among eco-friendly habitats for sustainable environmental practices.

Our endeavor is to involve the whole community to foster the feeling of living in a natural and eco-friendly habitat. To facilitate that, I volunteered to head the RWA of GurgaonOne and am really pleased that our team effort has helped us to achieve our objective in less than 2 years. The results are evident on the ground as well as in the community spirit among the residents of this habitat. All this, combined with the high water table at the location and our sustainable systems at GurgaonOne, make this complex one of the most coveted addresses for buyers in Gurgaon.

Given the industry scenario, there were naturally several expectations from the Budget. The provisions expected for the real estate and infrastructure sectors have remained on the wish-list rather than becoming reality in a diminishing market.

The Budget is not the only avenue for the FM to introduce the measures required to prop up demand in the housing sector. In that sense, we remain optimistic. But the expected measures came short even in the large and crucial affordable housing segment.

Key measures announced in the Budget:

• Focus on rural housing and housing for urban poor – measures include increased allocation for Jawaharlal Nehru National Urban Renewal Mission to Rs. 128.9   billion, enhanced allocation for housing and provision for basic amenities to the urban poor to Rs. 39.7 billion (includes Rajiv Awaas Yojana, a new scheme aimed to make the country slum-free in the five year period), allocation under Indira Awaas Yojana increased by 63% to Rs. 88 billion and further allocation of Rs. 20 billion for rural housing fund. If these are not merely populist announcements but a sustained and synchronized effort is made towards this urgent end, this government will establish itself as one that believes in and practices inclusive growth. Meanwhile, they should be more realistic in the definition of affordable housing and housing for poor where parameters of plot size, floor area and cost of construction are concerned. Tax savings and incentives for developers that are equipped to service this enormous segment should also be taken seriously as only collaborative effort will see this ambitious plan bear fruit.
• A key negative for developers is the increase in minimum alternate tax (MAT) to 15% from 10%. The increase in MAT affects developers with low taxes because of tax breaks for executing government projects.
• Tax exemptions for STPIs extended by a year, which can maintain occupancy levels for IT parks. But this could potentially also cannibalize demand for new SEZ developments in the near term.

On Thursday, the Centre asked States to come on board to formulate new schemes for housing the urban poor on an urgent basis. We hope this is done in a feasible manner. All in all, we will continue to keep our faith and hope that the urgent measures required will be recognized and addressed promptly by this government following the Budget announcements.

There are naturally several expectations from the forthcoming budget as well as speculations about the provisions that will be made available to the real estate and infrastructure sectors this time. Given the year gone by and the newly elected government’s stated sensitivity and urgency towards housing and infrastructure, the expectations from the budget include tax exemptions, easing of fund raising through FDI sources, interest quotient in the case of home loans among others. In the past year, the real estate sector experienced a real slowdown in demand because of the culmination of extraneous factors like rise in interest rates in January-March 2008 by almost 2 percentage points to 12%. At the same time, the prevailing prices of residential apartments in most cities made them unaffordable.

The situation further worsened after global financial markets got affected due to the failure of banks and brokering houses in the US and Europe. This adversely affected the Indian real estate market and demand plummeted.

However, according to World Bank projection, India will grow at 8% in 2010, making it the fastest growing economy for the first time, overtaking China’s growth of 7.7%.In a country of over a billion people, mass scale housing for the general population is the need of the hour for encouraging and sustaining inclusive growth. In the 2001 census, India had a homeless population of 78 million. Delhi had 3.1% of the national level, while Bihar and Tamil Nadu had 1.6% and 7.3% respectively. By all accounts, that figure would have increased substantially in the past 8-9 years. Real estate developers must be encouraged through fiscal incentives to construct small dwelling units at affordable prices and should also be encouraged through Private Public Partnership (PPP). The increase in the construction activity would simultaneously generate millions of job opportunities besides giving a boost to other industries such as cement, iron and steel.

Industry sentiment at present is that the new UPA government will take special measures to bring down the interest rates further to enable the public at large to buy houses. The mantra for developers like us in the present times is to be aware of the changing demand and supply dynamics in the markets. For those who believe that real estate will again become a sellers’ market, it is time for a reality check. The need of the hour is a fresh and honest outlook on deliverables and accountability by developers. Developers should on their part give impetus to the outlook of increasing mutual trust between companies and customers by fostering transparency, be it through their websites, CRM, media communication or corporate blog. This outlook would make the engagement process with the public at large much more interactive, dynamic and mutually rewarding, thereby also allowing the government to look at this sector as an integral partner in the planned growth of the nation.
 
Construction is an integral part of the infrastructure sector and comprises commercial, residential, roadways, waterworks, ports, airports and SEZs. In 2005, the sector generated around 31 million jobs, out of which, the organised sector generated 1.2 million jobs and the unorganized sector generated the rest. Going forward and taking a cue from the government’s ambitious projects lined up for the Eleventh Plan period, the demand for construction is expected to grow by at least 8-9%, and 2.5 million new employment opportunities per annum are expected to be generated.
 
The real estate sector has been asking for extension of tax holiday for five years under section 80-IB (10) for housing projects approved after March 31, 2007. A renewal of section 80-IB, which gives tax waivers to a housing unit built in less than 1,000 sq. ft., should definitely be re-introduced so as to provide a fillip to the construction of much-needed small and affordable homes. This concession was available before 2007! Re-implementation of section 80-IB (10) will greatly help in developing affordable housing in the country. Logically and in keeping with the times, the limit for deduction of interest paid on loans for purchase or construction of houses should also be raised from Rs. 1.5 lakhs to Rs. 3 lakhs.
 
At the same time, we would also like optimum clarity on foreign direct investment (FDI) in retail. The real estate industry requires liberalization in the retail sector for the much needed fillip, especially now when the sector is reeling and feeling the worst effect of the slowdown.  With opponents of FDI in organised retail biting the political dust in 2009, retail players are hoping to expand, especially by way of foreign investments. In 2006, the UPA had encouraged organised retail by opening up FDI in single brand outlets by up to 51%. Unfortunately, the same was not permitted for multi-brand outlets because of the constraints of differing coalition partners at the time. Given that there are many big brands looking at India, government policies will hopefully begin to reflect the greater value, convenience and employment opportunities that retail growth represents for Indian consumers, the industry and India’s overall image as a forward looking nation with a global view.
 
Developers have also been asking for industry status for the housing sector and for extending the definition of infrastructure to include group housing and integrated townships under its fold. With the present government’s stated intent, this should soon become reality.

Alpha G:Corp’s blog, Alpha Connect is a timely innovation by a forward looking developer to connect transparently and in an interactive manner with wider audiences when the industry across the globe has suffered. Alpha Connect has news, information and one-to-one advice for visitors and bloggers by way of insightful posts and advice authored by the Alpha team who has a well documented, collective experience and unique work culture in the industry that is often recognized and appreciated.

Alpha G:Corp’s endeavor is in sync with their aim to consistently introduce to India real estate development practices comparable with the best in the world in terms of professionalism and corporate culture. Alpha Connect is an ideal platform for the company to share their experiences, values and perspectives on everything that touches the Indian real estate industry, while also offering concrete and valuable advice and intelligence to netizens on the best practices to follow in their individual real estate transactions. Visitors can read and rate the posts, participate in discussions, leave comments, share their ideas and concerns, and also seek timely one-to-one advice to safeguard and transact their individual deals.

Mr. SK Sayal, Director & CEO, Alpha G:Corp Development Private Limited stated, “For those in our industry who believe that real estate will again become a sellers’ market, it is time to wake up and do a reality check.  The need of the hour is a fresh outlook on corporate communication and accountability by developers. Our collective culture at Alpha G:Corp has always been oriented towards giving impetus to this outlook of win-win relationships between the company and customers. The effectiveness of Alpha Connect is that it makes the engagement process with our customers and audiences that much more interactive, dynamic and mutually rewarding.”

Alpha G:Corp is one of the fastest growing professional companies in the Indian real estate industry with 100% FDI compliant projects spread across the country namely, Ahmedabad, Amritsar, Delhi NCR, Fatehabad, Gurgaon, Goa, Kurukshetra, Karnal, Jaipur and Meerut. These developments encompass an area of more than 30 million square feet and have a financial outlay of Rs. 4000 crores. The company undertakes projects through acquisitions, joint ventures as well as real estate asset management (REAM). Channeling services through these specific models streamlines the processes and systems and enables the company to achieve its timelines and commitments with professionalism and transparency in all transactions. Case in point: To ensure high levels of transparency and expediency, each project of Alpha G:Corp has a separate designated bank account meant for all expenses and profits of that project alone. 

It is this work culture and ethic that Alpha G:Corp aims to share with all visitors on the blog, while also setting benchmarks for others to imbibe. The blog designed and managed by iStrat is dynamically designed and aligned to achieve each of Alpha’s objectives of having open and clear channels of communication with their target audiences as well as the public at large. iStrat is based in New Delhi with international marketing offices in Australia and the USA and has been a business leader in new media and digital marketing for over a decade. They have also managed Alpha G:Corp’s web presence since the company’s inception.

“When iStrat put the proposal of a corporate blog to us, we saw the value of this media in achieving our business and social objective of being providing the best solutions in all areas of real estate in a responsible and responsive manner. With real estate development being the focal point of all our thoughts, concepts and achievements, this was most appropriate. It is no secret that the real estate business in India still lacks transparency. But Alpha G:Corp on its part has consistently worked in a transparent manner to connect in a wholesome manner with customers, while also in the process increasing the trust level in the industry itself. Alpha Connect is another definite step in fostering clear and mutually profitable communication with those seeking intelligence about our developments, values, objectives and real estate matters in general,” elaborated Mr. Prodipta Sen, VP, Marketing & Corporate Affairs, Alpha G:Corp.

Accolades: At the inaugural Realty Plus Excellence Awards 2009 in New Delhi, Alpha G:Corp was awarded the ‘Emerging Developer of the Year’. Similarly, their City Centre Development, AlphaOne in Amritsar was awarded ‘Highly Commended with Seal of Distinction’ in the Best Mixed Use Development at the Cityscape Asia Real Estate Awards 2009 held at Singapore. In 2008, Alpha G:Corp’s Golf View Corporate Towers, Ernst & Young’s Corporate Office, was certified ‘Highly Commended’ in the Best Developer – Commercial/Office (Built) Category at the Cityscape Asia Real Estate Awards 2008 held at Singapore, and GurgaonOne, their first premium eco-friendly 10-acre residential habitat, was Semi-finalist in the Sustainable Projects Category at the Asia Pacific Real Estate Awards, 2008 in Shanghai.

“Alpha G:Corp has a proven track record of going the extra mile to ensure a higher level of customer service. They are also the first real estate major in India to have a corporate blog. With a modern and forward looking outlook and so many satisfied customers it makes sense for them to share the collective intelligence of their team and engage with their audiences through this highly interactive medium. In a short span of 3 weeks Alpha Connect has already received 1300 visitors,” shared Ms. Sonya Sahni, Co-founder and Marketing Head of iStrat. The informative posts on the blog currently are on Affordable Housing, Human Resources, Retail, Industry Developments, 2009 Elections, Customer Relations, Sustainable Real Estate Business Models, Changing Lifestyles, Upcoming Megapolises, Awards & Felicitations, Facility Management, among others.

Alpha G:Corp actively encourages its customers and constituents to expect the finest in every aspect of the complex business of real estate development, be it the appointment of architect, choice of material or the execution. All processes follow the company’s collective sensibility and commitment to excellence.