AlphaOne Amritsar

Let’s face it: when it comes to high fashion, fine food, and fun family entertainment, Punjab’s newest attraction, the AlphaOne in Amritsar, has it all - and then some.  So it’s not surprising that the stunning retail and entertainment complex attracted over 250,000 eager visitors since its March 5 grand opening, which, by the way, saw total sales of over 2 crore rupees! In fact, some noted dignitaries like Col. RS “Pickles” Sodhi MD, AlphaG:Corp and his wife, Mrs. Nafisa Ali Sodhi, as well as some top retailers and traders in Punjab joined the throngs of eager shoppers to enjoy the over 2 million square feet of pure retail bliss.

With 170 stores, including United Colors of Benetton, Tommy Hilfiger, Levi’s, The Body Shop, Adidas, Nike, Puma, Catmoss, and Beverly Hills Polo Club to name a few, shoppers found a mix of regional, national and international brands.

In addition to the top-notch retail stores, AlphaOne pays homage to the true spirit of Punjab with the Amritsari Bazaar – a replication of the world-famous Hall Bazaar of Amritsar – that boasts an impressive 51 stores. Here, shoppers will find a customer-friendly, convenient place to buy exquisite handicrafts and specialties of Punjab. 

But die-hard shoppers weren’t the only ones who enjoyed themselves at AlphaOne. Foodies found plenty to indulge in at one of Asia’s largest food courts, which offered hungry shoppers assorted cuisines at over a dozen counters. Entertainment junkies found excitement at Orama Krazy Kingdom – a family entertainment center that includes a gaming arcade, bumper cars and a 4D theater. And moviegoers enjoyed the Fun Cinemas - a state-of-the-art 5-screen multiplex movie theater that is home to the Magnum Lounge, a gold standard theater that features 100% recliner seating and a dedicated snack bar and lounge area.

Ms.Nafisa Ali at AlphaOne Amritsar

The sprawling and well-equipped food court is also getting ready to open shortly and will have a blend of international, Indian regional and of course, authentic Amritsari cuisine. The family entertainment centre will bring in a world class experience of indoor games and varietal entertainment to Amritsar. Last but not the least, the Amritsari Bazaar will ensure that the regional splendor of shopping is retained in an all new luxurious environment.

We, at Alpha G:Corp along with all our retailers and operators are eagerly looking forward to opening the doors of Punjab’s new shopping and lifestyle destination at AlphaOne, Amritsar very soon.
 

 Event Profile

• We invited our Anchor and Vanilla Brand Partners/Associates to strategize and brainstorm with an open exchange of ideas, dialogue and feedback to collectively drive optimum footfalls into AlphaOne Amritsar, which is already 73% leased out. The mixed use development, AlphaOne is slated to open on October 01, 2009.

• The key people interacting at our first Brand Partners’ Meet were Mr. S K Sayal, Director & CEO, Alpha G:Corp; Mr. B S Nagesh, Managing Director, Shoppers Stop, Mr. Prodipta Sen, VP, Marketing & Corporate Affairs, Alpha G:Corp; Mr. Mukul Kumar, Chief Technical Officer; Mr. Ashish Sarin, Chief Financial Officer; Mr. Jaideep Wahi, Retail Director, Cushman & Wakefield; Mr. Pradeep Kumbhert, VP, Reliance Retail; Mr. Deepak Taluja, VP, Fun Republic; Mr. Umesh Kapoor, Head, Business Development, Nirulas;  Mr. Manish Gaur, Head, Business Development, Shoppers Stop; Mr. Samanth Jerath of Jerath Associates; Mr. Naresh Gupta of Publicis Communications and the attending Amritsar, Delhi and Chandigarh Media, among a guest profile of 350, which also consisted of the very best of current and prospective vanilla brand retailers across the spectrum. The presentation by guest speakers was followed by a brief Q&A session. The guests were provided with feedback forms to assess their genuine feedback and suggestions to optimize the footfalls in the mall.

• Mr. S K Sayal stated at the meet, “In order to make it a win-win experience for every shopper and retailer, we set up innovative systems and procedures based upon sustained research from the time this mega project was finalized. This spirit and its results are evident at this 1st Brand Partners’ Meet. We look forward to great success in this venture for each person present here.”

• Mr. B S Nagesh responded articulately during his address as a guest speaker, “AlphaOne, Amritsar is the first mall I have seen in my entire experience that is fully ready for operation almost 2 months before the grand launch. In my long relationship with Mr. Sayal and Mr. Sen, I have frequently admired Alpha G:Corp’s professional and result-oriented manner of doing business.”

• The interactive discussion continued during high tea later after which our top company officials accompanied retailers and guests for a detailed visit of the mixed use development.

• We are also the first developer in India to attempt this manner of interactive collaboration with our retailers and brand partners. AlphaOne, Amritsar has the best International, National and Regional mix of brands and many among them attended the 1st Brand Partners’ Meet on August 01st, 2009. AlphaOne, Amritsar. This soon to be launched mega retail and entertainment City Centre project of 2 million sq. ft., under the signature brand name, ‘AlphaOne’ – Ithhe aao happy ho jao …Be here be happy! will establish a rational and sustainable business model where optimum customer delight will be the unconditional priority in all operations and promotions.

• As North India’s largest mixed use development comprising of high quality retail and entertainment, AlphaOne would make a discernible impact on the socio-economic fabric of Amritsar and surrounding areas. Mr. Prodipta Sen, thanked the media and retailers present, “We appreciate and value your pivotal role in increasing public awareness about fresh ideas, innovations and methods and hope that as facilitators that enhance the process of public perceptions you would after your visit recognize the value we propose to add by providing our shoppers with constant happy experiences while helping to raise the bar for sustainable Destination Point models in India.”

• Last week, Mr. Sen was awarded the prestigious ‘Pride of Industry Award’ in New Delhi for his team building efforts and ever seeking ways to benefit retailers and the customers’ experience in the hitherto disorganized sector of retail in India.

• As a result of AlphaOne’s architecture, planning, facilities, location and most of all the retail and entertainment mix, this landmark development received the honor of ‘Highly Commended Certification’ and ‘Seal of Distinction’ in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awards held in Singapore in May 2009. In connection with the same, Alpha G:Corp was also honored with “The Emerging Developer of the Year Award” at the inaugural Realty Plus Excellence Awards 2009 held in New Delhi.

• The Anchor brands are Shoppers Stop, HyperCITY and Fun Republic. The Vanilla Stores at AlphaOne: Tommy Hilfiger, Levi’s, Lee, United Colors of Benetton, Allen Solly, Provogue, Wrangler, Adidas, Nike, Reebok, Puma, Arrow, Lee Cooper, Planet Fashion, Spykar Jeans, Biba, Peter England, Mufti, Reid & Taylor, Kapsons, Café Coffee Day, Store – 99, F2O, No Code, 109'F, Shoe Box, Magnet Shoes, Metro Shoes, Titan, Timex, Provogue, V.I.P, Good Things, Lotus Bawa, Belmonte, Prime Watches, Hues, Catmoss, Joy and Peace, Spykar, Spykar Kids,  KingKow, Lakshita, M & B Footwear, Lilliput, Home & Apparel, Pepe, Flying Machine, Hidesign, Just Lucky, et al.

• The venue dressing for our first Brand Partners’ Meet was aesthetically individualistic of AlphaOne’s tagline: AlphaOne’ – Ithhe aao happy ho jao …Be here be happy! A promise that will bring in even more to cheer about in Amritsar.