Customer Relations at Alpha G:Corp

The customer lies at the core of our business. We strive to evoke customer delight by exceeding customer expectations at every stage of the project. For obvious reasons, in the real estate market, the strongest marketing tool is to have satisfied customers and their word of mouth appreciation. Customers recognize values such as honesty, transparency, delivery and quality standards. That is why each of our customers is our brand ambassador. Our growth and development route has enabled us to deliver not just on our commitments and promises but to go that extra mile in delighting our customers while partnering with them.

We have a proven track record of ensuring high levels of customer satisfaction through a dedicated Customer Relationship Management Team. Alpha G:Corp believes in building relationships that are long term; for this we implement our business strategy in a way that the company partners with the customers through the lifetime of the projects and beyond by offering services like maintenance and facility management to manage and service all our developments after hand-over to the buyers or tenants.

The objective of CRM at Alpha G:Corp is:

•To reaffirm the company’s value system which takes pride in being an organization that is market driven and customer centric
•To ensure 100% customer satisfaction and delight
•To ensure that all customer communication has been responded in timely and proactive manner
•We use E-mode to update clients who live away from the area of their investment about the development or construction undertaken at the site of their investment.
•We assist NRI clients in procuring information related to bank transfers, Power of Attorneys and handover procedure for possession by their local representatives. For instance, in our eco-friendly premium residential project GurgaonOne in Gurgaon, 30% of the investors were either Non-Resident Indians or people residing out of Delhi NCR region. To ensure that the timely information was provided to them, regular e-mails and written communications were sent to update them about the development undertaken or in answer to their queries and concern areas.

The measures undertaken to keep the clients updated on activities undertaken at various project sites are:
•Quarterly newsletters to all clients. An e-newsletter is also uploaded on the website for clients’ easy reference.
•Regular development updates depicting the development undertaken at the site.
•Sending e-mail communications for faster reach of updates to clients.
•Dedicated CRM team at all sites to address any and every query of clients.
•Monthly development updates with visuals from all sites under development are uploaded on monthly basis on the website.
•Organizing periodical site visits in groups or individually to view the development work at sites.

We have now more informal channels of communication with our customers and constituents by way of this interactive blog. We hope that our clients and the public at large would benefit from this. Our endeavor is to be proactive to take the clients and stake holders with us on the journey of an ever-growing relationship which will yield us 100% satisfied customers. Alpha G:Corp is committed to achieve this through constant effort, perseverance and open and clear communication.