This is done through an efficient balance of landlord/tenant relations, budgeting, operating expense analysis and control, real estate tax and insurance reviews, capital improvements, energy management programs, lease analysis and market awareness and expertise. Broadly, Asset Management is focused on a portfolio of properties rather than a single property.

This is analogous to the role of managing events in any industry. REAM is the operation of commercial, industrial and/or residential real estate and akin to the role of management in any business. It ensures that the day-to-day property management functions are efficient and that the property is producing a good rate of return given its current use. Special attention is also given to landlord/tenant laws and legal subjects. Therefore, it is a necessity to have a thorough working knowledge of applicable municipal and state laws.

We at Alpha G:Corp undertake projects through real estate asset management (REAM), joint venture development as well as acquisitions. REAM also offers the much-needed structured approach in handling real estate assets considering all the factors that accompany investing in real estate. A lot of factors are considered when managing real estate assets including the location of the property, the soundness of the existing structures and the cost of maintaining the structure and even the lot appreciation or the structure depreciation. Aside from these, ideal real estate asset management considers property taxes that owners pay. REAM, besides managing real estate assets, is also a source of relevant information regarding real estate properties and the constantly monitored potential of these properties to earn higher returns in the future in consonance with government policies in real estate.

Our work culture is best portrayed through our mission statement – “Expect the Finest”. We are one of the fastest growing professional companies in the Indian real estate industry with projects spread across the country including Ahmedabad, Amritsar, Delhi NCR, Fatehabad, Gurgaon, Goa, Karnal, Jaipur, Meerut and other cities in Gujarat, Punjab and Rajasthan. These developments encompass an area of more than 30 million square feet.

AlphaG:Corp's GurgaonOne

We at Alpha G:Corp undertake projects through real estate asset management (REAM), joint venture development as well as acquisitions. Channeling the services through these specific models streamlines the processes and systems and enables our company to achieve its timelines and commitments with professionalism and transparency in all transactions. To ensure high levels of transparency, the commencement of each project is preceded by a designated account opening. All the sales proceeds are channeled into this account. This account is then used to pay for development work and the landowner’s share in the entire deal.

Our endeavour is to consistently introduce to India, real estate development practices and professional systems comparable with the best in the world. We have seen the potential in generating flexible and dynamic business models to meet the varying needs of associates.

Looking at India as a consistently growing economy in 2006, Morgan Stanley was keen to invest in a professionally managed real estate asset management company adhering to global standards and professional best practices. After due diligence of prospective partners, they focused on Alpha G:Corp due to our long-standing reputation, professional management team as well as for our global asset management model of development in real estate, which was a first by any real estate company in India.

Business Models

1. REAL ESTATE ASSET MANAGEMENT
Real estate asset management (REAM) offers a structured approach in handling real estate assets considering all the factors that accompany investment in real estate. REAM may be described as the systematic process of maintaining and upgrading real estate assets in a cost-effective manner that would work well for property owners. A lot of factors are considered when managing real estate assets, including the location of the property, the soundness of the existing structures, and the cost of maintaining the structure, property appreciation or the structure depreciation. For example, GurgaonOne which is the top among largest residential complexes conforming to the National Environment Policy, 2006, Golf View Corporate Tower B, which houses the corporate office in India of Ernst & Young and Alpha International City in Kurukshetra fall under our real estate asset management models. Our asset management model of development and management of property like all our business models is based on top-of-the-line business models as practiced globally and have mandatory feasibility study at the design stage, followed by land procurement, paperwork for all government permissions and licenses, concept development, marketing, sales, construction and handing over process with ongoing post-sales or post-lease services. In this model, the landowner finances the project while we bring in our expertise in asset management; involving the initial market intelligence study to conceptualization and development of projects, marketing to post sales and property maintenance. We, on our part, extend our relevant brand identities to the project for a certain percentage of the total sales value.

2. JOINT VENTURE DEVELOPMENT
Landowners provide equity in the form of land while we develop the land, market and sell the project with our own resources and expertise. A revenue-sharing model thus comes into existence benefiting the joint venture by making it lucrative for both partners. We represent an opportunity to partners to ally with a best-in-class and deeply experienced management team with a unique and highly scalable project development and servicing model that ensures our developments continue to remain important landmarks in their respective cities for years to come.

3. DEVELOPMENT THROUGH ACQUISITIONS
In this model, we are involved in the entire value chain. We promote and develop the entire project from research, acquiring of land, construction, development and marketing followed by subsequent sales or lease agreements. We actively encourage our customers and constituents to expect the finest in every aspect of the complex business of real estate development. Whether it is the acquisition of land, the appointment of an architect, the choice of material or the execution of a marketing plan, all processes follow the collective sensibility garnered over decades of experience by our team and are incorporated in all our business models.

4. ALPHA G:CORP MANAGEMENT SERVICES
We at Alpha G:Corp, have a proven track record of going the extra mile to ensure a higher level of customer service by going beyond the project even after it is sold or leased by offering follow-through services like maintenance and facility management. To that end, Alpha G:Corp has a 100% subsidiary – Alpha G:Corp Management Services, to manage and service all our developments after hand-over to the buyers and tenants. Driven by the mission statement of 'Building Values -- Value Buildings', our proactive team at Alpha G:Corp Management Services assume complete responsibility of maintenance management in line with the best international norms.

Our team has developed and managed several prominent and prestigious commercial and residential properties that are widely acknowledged in the industry as landmark creations. We have also serviced prominent clients like Ericsson, British Aerospace, Motorola, Microsoft, British Telecom, Cisco, Intel and CSG Systems when they began their operations in India. Our company’s long term philosophy is to deliver a product that stands the test of time – and to build relationships that endure.