|
AlphaOne Amritsar
|
We, at Alpha G:Corp are very upbeat about the upcoming launch of our mega retail and entertainment City Centre project AlphaOne Amritsar. We believe that AlphaOne Amritsar, once operational, will fill the gap that exists between the current retail lifestyle and the aspirations of a regular Amritsar shopper. This belief is backed by our understanding of the shopping behaviour and expectations of the people of Amritsar.
We had recently tied up with IMRS Advisory Pvt. Ltd. to conduct a study in order to profile and better understand the consumers in Amritsar.
|
Here are some of the key findings of the research:
The current scenario:
• The chief wage earner of the household, which in most cases is the man of the house, is the key decision maker when it comes to shopping.
• Although most respondents confessed that they like to dress fashionably, the awareness about brands is fairly limited, given the kind of brands they have been exposed to till now. Surprisingly, the respondents believe that all brands are available in Amritsar.
• A split has been observed in peoples’ attitude towards brands & the role they play in life. Branded apparels thus get restricted as a choice only for special occasions.
• Shopping with family is the second most preferred leisure time outdoor activity after eating out, for the people of Amritsar.
• A desire to shop for all items in one go has been observed. This desire is primarily driven by the intent to save on time and travel costs. Therefore, most people prefer to shop for groceries, toiletries and maintenance products in one go.
• The regular Amritsar shopper still does not understand the mall concept completely, given their limited exposure. However, need for a good mall that offers more brands, more styles and more options has been voiced by most respondents.
Expectations & Aspirations:
• Accessibility and hygiene are the basic expectations that the people of Amritsar have while shopping.
• Further, good range and variety, assured quality and reasonable prices have been mentioned as desirable, for a good shopping experience. However, the shopping experience becomes delightful only if the destination offers options for eating out, fun for kids and entertainment for the whole family.
• When it comes to a shopping mall, consumers expect the mall to be an imposing structure with great ambience, located in an open area, a little away from the city.
• Additionally, they feel the mall should have food courts, games and other entertainment options.
• Along with top national and international brands, the mall should house local Amritsari specialties as well.
• Last but not the least, the mall should run offers and discounts and have reasonably priced products.
If one were to closely study these findings and map the expectations to the key features and highlights promised by AlphaOne Amritsar, one would realise that it fits the retail aspirations of the people of Amritsar very well. Therefore, the above findings reinforce our belief that AlphaOne Amritsar will emerge as the one point destination for retail, entertainment and hospitality that will revolutionize the way the people of Amritsar shop, eat and entertain themselves.
