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Mr. Prodipta Sen: Core Team Member & Vice President, Marketing, Corporate Affairs & Retail, Alpha G:Corp Development Private Limited
Noted among India’s Greatest Brand Builders at the CMO Asia
On the Advisory Board of CMO Council India
Mr. Prodipta Sen is co-founder member and Vice President, Marketing, Corporate Affairs & Retail of Alpha G:Corp Development Private Limited. Mr. Sen was invited to join as part of the core team of Alpha G:Corp with equity participation in November 2003. As an active member of the Alpha Team, he heads Retail Vertical, Marketing, Sales, Administration and Corporate Affairs and is also responsible for strategising Alpha G: Corp’s brand image and establishing the correct public perception of its projects.
Mr. Sen started his professional career in 1979 and over the years has been involved in practically every dimension of marketing and promotional business strategies oriented towards unprecedented growth. His expertise lies in organizational restructuring, setting up optimal systems and motivating operational teams resulting in attaining centres of profit in record time. He has in the past 30 years witnessed this principle in affect spanning diverse product categories from Carpets; Moulded Luggage; Office Automation Equipments (Gestetner); Computers (Apple); Software (Form Z); Hospitality and Real Estate in India, the entire SAARC region as well as in many parts of Europe.
Mr. Sen also spearheads the Retail vertical for Alpha G:Corp and has attained new standards of interaction, trust and cooperation in the large-scale retail developments of Alpha G:Corp. His ever seeking ways to learn from experiences and incorporating the same in retail by constant improvisation to facilitate team effort with retail partners in areas of design, convenience to the end users as well as in addressing growth opportunities in a transparent and win-win manner thereby setting benchmarks in teamwork and helping to usher in the eagerly awaited retail renaissance. Mr. Sen also introduced the Revenue Share Model for the company’s retail developments, ‘AlphaOne’, by incorporating a fresh, professional approach where retailers are now able to feel the confidence to share CAM at actuals.
Mr. Sen’s contribution to Alpha G:Corp includes numerous accolades in the media as well as prestigious national and international awards: In May 2010, AlphaOne, Amritsar received the ‘Award for Most Successful Shopping Centre Launch of the Year – North India’ at the Images Shopping Centre Awards in Mumbai. It also won the high honour of ‘Most Admired Shopping Centre Design of the Year’ and the ‘Emerging Retailer of the Year – Real Estate’ for AlphaOne, Amritsar at the Asia Retail Congress 2010. At the inaugural Realty Plus Excellence Awards 2009, Alpha G:Corp was awarded the ‘Emerging Developer of the Year’. Similarly, their City Centre Development, AlphaOne in Amritsar was earlier awarded ‘Highly Commended with Seal of Distinction’ in the Best Mixed Use Development at the Cityscape Asia Real Estate Awards 2009. In 2008, Alpha G:Corp’s Golf View Corporate Towers, Ernst & Young’s Corporate Office, was certified ‘Highly Commended’ in the Best Developer – Commercial/Office (Built) Category at the Cityscape Asia Real Estate Awards 2008. Simultaneously, Mr. Sen was awarded the prestigious ‘Pride of Industry Award’ for his team building efforts and his innovations to benefit retailers and the customers’ experience in retail.
To promote optimum co-ordination and co-operation between the residents of Alpha G: Corp’s debut residential project, GurgaonOne and to sustain it as a model habitat, Alpha G: Corp along with the residents formed the Residential Welfare Association during the hand-over. Under Mr. Sen’s Presidentship, he undertook the responsibility for 3 years and one of the most significant milestone left behind was the arrangement of evolving a system of transparency and the decision making process on the basis of consensus. GurgaonOne was during that time short-listed as semi-finalist for the Asia Pacific Sustainability Project of the Year Award, a category for Sustainable Projects featuring Green Projects from the entire Asia Pacific Region.
Mr. Sen is the founder member of NETPAC and a trustee in ACTION INDIA. Presently, he is also a member of the Governing Council of Alliance Francais, Delhi and actively encourages several cultural activities and organizations. Mr. Sen is closely associated with arts and culture predominantly as an art collector and critique.
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Col. R. S. ‘Pickles’ Sodhi: Co-founder and Managing Director
Alpha G:Corp Development Private Limited
I joined the National Defence Academy right after my schooling and after passing out from The Indian Military Academy at the age of 19, I was commissioned into the 61 Cavalry, the only horse cavalry regiment in India. I served 31 years in the Army and was also the Commandant of 61 Cavalry. Besides being one of the foremost players of Polo in the country for more than two decades, I was also Instructor at the Indian Military Academy and the National Defence Academy. I was awarded Arjuna Award for Polo in 1985, and this game gave me even more opportunities to interact with varied personalities across the globe. I have actively played and competed in Polo, Show Jumping, Eventing, Cricket, Golf and Hockey and believe that sport is one of the foundations to build and display character.
After retirement from The Indian Army in 1994, I was asked by my friend, the late
Mr. Sudhir Mulji, who was then the Vice Chairman of The Great Eastern Shipping Company Limited, to establish their real estate division in Delhi and Northern India. Starting from scratch, the division became one of the most prominent names in the real estate industry after delivering landmark commercial complexes for eminent multinationals like Motorola, Ericsson, Cisco Systems, Intel, Microsoft, CSG Systems, BT Aerospace and British Telecom. Till 2003, I was Senior Vice President and North India Head, Mahindra Gesco Developers Limited, New Delhi, formerly Real Estate Division of the Great Eastern Shipping Company Limited.
I have pioneered professionalism and excellence in the real estate industry, which initially was largely a disorganised sector by developing landmark buildings like The Great Eastern Plaza – Bhikaji Cama Place, The Great Eastern Centre – Nehru Place, The Great Eastern Regency – Gurgaon, The Central Park – Gurgaon and GurgaonOne, the premium eco-friendly residential complex in Gurgaon and the Golf View Corporate Towers, the state-of-the-art commercial complex that houses Ernst & Young’s Corporate Office in India.
As Managing Director of Alpha G:Corp, besides incorporating the glorious culture of honour and accountability in the company, I constantly seek the best ways possible to pioneer the best practices possible in each of our projects and transactions.
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Mr. S. K. Sayal: Co-founder and Director & CEO
Alpha G:Corp Development Private Limited
I started my professional career in 1983 after obtaining my Degree in Civil Engineering from the Institution of Engineers, Calcutta. Since then, I have been involved in practically every sphere of the real estate business including feasibility, analysis & acquisition of properties, project concept development, liaison and approvals, construction and project management. I consider myself fortunate to have been appreciated and felicitated for my efforts towards excellence, pioneering global practices and enhancing reliability in the real estate business.
I am a founding member of Alpha G:Corp. My prior experience includes functioning at key managerial positions with some of the leading real estate developers namely, The Ansal Group, Technology Parks Ltd., DLF Industries Ltd., and Mahindra Gesco, earlier known as Great Eastern Shipping Company Limited (Real Estate division). Presently, my professional expertise lies in handling legal aspects related to construction and real estate activities, along with legal documentation of property acquisition, joint ventures and collaboration agreements.
As Director and CEO of Alpha G: Corp, I steered along with the management team, the exclusive agreement with global financial major, Morgan Stanley to divest equity worth Rs. 300 crores (US$ 65 million). I also adapted into Alpha G: Corp the globally practiced asset management model in real estate, which was a first by any real estate company in India. I now propose to take forward this durable model by adapting it to build and deliver shelters for the public at large.
I believe in prioritizing the enhancement of stakeholders’ equity in the company by constantly adding value. As for our valued customers, I consistently propagate incorporating innovative development practices to provide the ideal working and living environment for our buyers, not just in their lifetimes but also that of their successors. As a forward-looking professionally managed company, Alpha G: Corp’s projects are sold out ahead of schedule. This is a fact that provides us with the extra incentive to constantly innovate and improve with each development that we undertake.
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Ms. Rashmi Sen: General Manager – Marketing & Sales
Alpha G:Corp Development Private Limited
I started my professional career in 1998 after completing my Masters in Management Studies from the Jamnalal Bajaj Institute of Management in Mumbai. Since then, my professional tenure has covered practically every nuance of marketing and sales. I have in the past 11 years successfully handled strategic marketing, advertising, business development, media planning, corporate events and administrative roles in companies like Mahindra GESCO and J Walter Thompson before becoming a member of the Alpha G:Corp team in 2004.
Looking at each project as a profit centre, I am closely involved in all market and consumer driven research and planning for the Brand Development of Alpha’s delivered and upcoming developments. The upcoming projects at present include the Alpha International City developments (3 upcoming Residential Integrated Townships respectively, in Karnal, Kurukshetra and Fatehabad, with combined total development of 450 acres) and AlphaOne Mega Retail (2 upcoming Mixed-Use City Centres in Amritsar and Ahmedabad, with combined total development of 3.2 million square feet).
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Mr. Bijay Bhusan Rath: DGM -HR & Administration
Alpha G:Corp Development Private Limited
I started my professional career in 1995 after my Masters in Personnel Management & Industrial Relations from the Department of PM & IR, Utkal University, Bhubaneswar. Since then I have been involved in every sphere of long term and short term HR strategies. My focus is to always align overall business strategies with motivated teamwork. I believe that management support and motivation of the staff helps in attaining the organization’s goals and objectives while also facilitating professional and personal growth of employees. I have in the past 14 years successfully handled strategic and administrative roles in Domino’s Pizza India Limited, Sharda Motor Industries Limited and Howrah Jute Mills Limited in India before joining the Alpha G:Corp team in 2005.
My main thrust at Alpha G:Corp so far has been to foster impeccable team spirit, the motivation to deliver as well as incorporating fruitful and enduring rewards programs.
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Ms. Richa Chowdhary: Manager – Customer Relations Management
Alpha G:Corp Development Private Limited
I started my professional career after completing my Bachelors of Science from Bapuji College of Science in Bangalore. Since then I have been involved in every sphere of long term and short term CRM strategies.
I believe that management support and motivation of the staff helps in achieving the organization’s goals and objectives in regards with customers. CRM empowers organizations with valuable customer knowledge that enables to provide innovative, personalized and high quality customer service and facilitates fruitful interaction with existing and prospective clients. This also keeps clients and customers upbeat about latest developments and offerings by making them a part of upcoming projects.
I have in the past so many years successfully handled strategic marketing and administrative roles in companies like Taj Palace Hotel, Convergys, Aeren R Group, ETA ASCON Group, before becoming a member of the Alpha G:Corp team.
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